GA Commercial
GA Commercial is a UK based specialist in the supply, installation, and maintenance of commercial laundry equipment, with over 20 years’ experience in the industry.
Operating in a highly competitive and price sensitive market, the challenge was clear: generate consistent, high quality leads while maintaining strong cost efficiency.
Dash Agency was brought in to drive performance across both paid and organic channels.
Industry
Services
DETAILS
The strategy focused on one thing. Turning intent into action. Rather than chasing visibility for the sake of it, we built a performance-led approach designed to capture demand at the point of need, particularly through search, while strengthening the brand’s presence across digital channels.
Every activity was aligned around lead generation, cost control, and long-term growth.
Results
- 3,000%+ increase in Google Ads conversions
- £10 cost per acquisition, significantly below the industry average of £61.81
- 1,000%+ increase in Google Ads phone calls
- 185% increase in Facebook followers
- 40% increase in Instagram engagement
- 2,000% increase in LinkedIn impressions
These results delivered not just increased visibility, but a substantial uplift in inbound enquiries and commercial opportunities.
Paid Performance
Google Ads became the primary driver of lead generation. Campaigns were built around high-intent search terms, ensuring GA Commercial appeared at the exact moment potential customers were actively looking for solutions.
Through ongoing optimisation, we reduced wasted spend, improved conversion rates, and achieved a £10 CPA, well below industry benchmarks. The result was a significant increase in both conversions and direct phone enquiries, turning search into a reliable acquisition channel.
Organic Growth
Alongside paid activity, we strengthened GA Commercial’s organic presence across social platforms. Content focused on real work, installations, product insights, and practical advice, helping to build credibility and trust within the industry.
This approach led to steady growth in followers, engagement, and overall brand visibility.
SEO
To support long-term growth, we implemented a consistent SEO strategy focused on relevant, high-intent topics within the commercial laundry space. By producing structured, keyword-led content designed to answer real customer questions, we improved search visibility while adding value to the user journey.
Over time, this has helped build a stronger organic foundation to complement paid performance.
GA Commercial now benefits from a high-performing digital acquisition engine, combining immediate lead generation with long-term organic growth. By focusing on performance, efficiency, and relevance, we have helped turn digital marketing into a measurable and scalable driver of business growth.
