Coalition Global
Coalition is a London-based event staffing agency, supporting global brands with staffing, talent, creative input, and production support since 2011.
Operating across a fast-paced and competitive events landscape, Coalition needed a brand and digital presence that reflected the scale and quality of their work, not just their operational capability.
Dash Agency was brought in to lead a full rebrand and digital overhaul.
Industry
Services
DETAILS
We started with a deep brand immersion, working closely with the Coalition team to understand how the business operates, where it was heading, and how it needed to be perceived. The focus was not just on visual change but on repositioning and creating a brand that felt as considered and high-end as the clients and events it serves.
From identity to digital experience, everything was designed to instil confidence in the well-established brand.
Brand Transformation
We developed a refined and contemporary visual identity that balanced Coalition’s heritage with a more modern, premium direction. The new brand system was built to work across all touchpoints, from internal documents through to client-facing materials, ensuring consistency at every level of the business.
This included the creation of brand guidelines, presentation templates, and assets that support how Coalition shows up day-to-day.
Digital Experience
Alongside the rebrand, we designed and developed a new website to better reflect Coalition’s positioning within the industry. Built on WordPress and supported by fast, reliable hosting, the site was structured to clearly communicate services, showcase credibility, and improve user experience. The result is a platform that not only looks stronger, but works harder, supporting both enquiries and long-term growth.
Our work with Coalition has continued beyond this project. We now support their ongoing digital presence, ensuring the brand remains visible, relevant, and aligned with its audience as it evolves. Coalition now presents as a more confident, considered, and premium company, aligned with the scale of the work they deliver.
By combining brand, digital, and ongoing support, we’ve helped position Coalition not just as a supplier but as a trusted partner within the events industry.
